Book Review of Selling Yoga (Jain, 2014).

  • Matylda Ciołkosz Jagiellonian University, Krakow

Abstract

Selling Yoga: From Counterculture to Pop Culture. Andrea R. Jain. Oxford: Oxford University Press, 2014. 240 pages.


Selling Yoga, Andrea Jain’s influential monograph, is not a recent publication in the field of yoga studies. Having first been published six years ago, it has already been receivedby the academic community. Nonetheless, it still deserves thorough discussion,especially in light of expanding academic research on yoga.

Journal of Yoga Studies | 2020 • Volume 3
Published
2021-01-21
How to Cite
CIOŁKOSZ, Matylda. Book Review of Selling Yoga (Jain, 2014).. Journal of Yoga Studies, [S.l.], v. 3, p. 77–85, jan. 2021. ISSN 2664-1739. Available at: <https://journalofyogastudies.org/index.php/JoYS/article/view/2020.V3.Cio%C5%82kosz.SellingYoga>. Date accessed: 26 apr. 2024.
Citation Formats
Issue
Vol 3 (2020)
Section
Book Reviews
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.