Book Review of Selling Yoga (Jain, 2014).

  • Matylda Ciołkosz Jagiellonian University, Krakow


Selling Yoga: From Counterculture to Pop Culture. Andrea R. Jain. Oxford: Oxford University Press, 2014. 240 pages.

Selling Yoga, Andrea Jain’s influential monograph, is not a recent publication in the field of yoga studies. Having first been published six years ago, it has already been receivedby the academic community. Nonetheless, it still deserves thorough discussion,especially in light of expanding academic research on yoga.

How to Cite
CIOŁKOSZ, Matylda. Book Review of Selling Yoga (Jain, 2014).. Journal of Yoga Studies, [S.l.], v. 3, p. 77–85, jan. 2021. ISSN 2664-1739. Available at: <>. Date accessed: 15 june 2024.
Book Reviews