Book Review of Selling Yoga (Jain, 2014).

Authors

  • Matylda Ciołkosz Jagiellonian University, Krakow

Keywords:

Modern Yoga, Book Review, Selling Yoga, Andrea Jain, Oxford University Press, Pop Culture

Abstract

Selling Yoga: From Counterculture to Pop Culture. Andrea R. Jain. Oxford: Oxford University Press, 2014. 240 pages.

Selling Yoga, Andrea Jain’s influential monograph, is not a recent publication in the field of yoga studies. Having first been published six years ago, it has already been receivedby the academic community. Nonetheless, it still deserves thorough discussion,especially in light of expanding academic research on yoga.

Journal of Yoga Studies | 2020 • Volume 3

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Published

2021-01-21

How to Cite

Ciołkosz, M. (2021). Book Review of Selling Yoga (Jain, 2014). Journal of Yoga Studies, 3, 77–85. Retrieved from https://journalofyogastudies.org/index.php/JoYS/article/view/2020.V3.Cio%C5%82kosz.SellingYoga

Issue

Vol. 3 (2020)

Section

Book Reviews